The pictures above are packed full of astonishing facts about how much of specific segments of the internet gets used in one minute globally. To think that there are 3.8 million search queries on Google and 1 million people logging on to Facebook EVERY MINUTE around the world is pretty crazy. To a business owner or decision maker of a large corporation, it is important to note the comparison between 2018 and 2019. These facts tell us that technology moves very fast, and if one does not keep up, they'll be left in the dust.
It is important for companies to make digital marketing decisions based off of recent internet data, since changes in trends can be so significant from year to year. If the company has a budget of $100,000 to use on marketing per month, where should they invest the bulk of their money? Clearly, the bulk should be dedicated to digital platforms. Where though, exactly, should a company market itself? Facebook, Youtube, and overall online spending all increased in the 2019 image. Instagram tripled in popularity while Snapchat diminished over 12% in use. New categories such as Smart Speakers rose from 67 shipped in one minute to 180 shipped in a minute in one year! Music streaming subscriptions was not even a relevant option in 2018 and in 2019 already there are 41 streaming subscriptions being purchased each minute.
The biggest category that I’d have my eye on if I was a corporate executive or marketing manager is Netflix. Knowing that cable is being slaughtered right now by Netflix, Hulu, and Amazon Prime, all of those viewers will soon need a new place to get their TV time in. With that comes the option for companies to be first movers at marketing in this category. Demographics of these platforms, though, do not want commercials and Netflix knows this. I predict that companies will be planting their products in much more of the hit shows and binge worthy programs. When something that is already popular like Netflix grows 300% in one year, it should warrant the attention of the biggest companies, and I believe we will see some interesting marketing tactics in the near future.
Strategy is not something that you set and then never come back to. The best firms question their strategy each year when new information and data accrues. If at the end of the questioning it is found that the strategy they are deploying is the correct one, then great! More often than not though, valuable resources can be reallocated to more profitable sectors of the market and can be more efficiently used. The best firms don’t stay at the top of the list by chance, there is a lot of data, research, strategy, and skill involved. The data above is not only incredibly interesting, but when looked at correctly it can be extremely valuable.